The Technopolis LLC Poker Software Brand

Technopolis Poker Software iPhone Table

A lot of my friends ask me why we build our brand or our casino and poker software in the particular way that we do. Why did we take the “perceived (by some others) risk” of jumping from a fully existing, successful platform to a new platform for our poker software, especially?

Quite a few wannabe online gaming card room owners tell me that they get cheaper options elsewhere. I have had offers for setting up poker card rooms for people from two thousand USD to fifty thousand USD. I guess some people believe that the software that we develop is mass produced like Sega or Sony play station software and that one can easily pick it off the shelf!

When you build anything – from a paper airplane to a bridge – the underlying theme always is integrity. Every productive process from shuffling a card deck to writing a path-breaking algorithm requires a form and a function. Hence every productive process is a creative process and the truer you are to your beliefs, the better your product.

Our transition from a our older poker software platform to a completely new one, even though the older one was running smoothly and successfully, hence, did not cause us any philosophical issues, and we wanted to bust a lot of myths that traditional poker software card rooms feed their players with – chief among which is ‘lack of speed of operations and functionality’ – both are in fact superior in form and superior in function.

(Case of sour grapes?)

This is what I was taught by my CEO: Stay true to your product, your clientele, and your brand! Your brand is constantly improving, MUST IMPROVE constantly, which is how you stay true to it in the first place.
A dear friend also SMS’d us to add the caption “Come Let’s Apply” anywhere on our website. Because we do!

A brand is something we DO, it’s ACTION sprung out of thought. The captain of the ship, the CEO, has to pioneer the effort for what one would call as “re-branding” from GROUND up – it is NOT limited merely to the marketing department but every aspect of the business right from the cleaning department to the product, finance, accounts, sales…everywhere!

Without losing touch with reality and with smart positioning, “rebranding” works, especially when you apply your focus on deliverables and achievables. Rebranding a product in the right manner facilitates creation of several products with minimum expense and changes.
Ex. Mozilla Firefox rebranding is a perfect case study. China rebranded a NATION!

Where others spend millions, my team ends up spending a few hundred thousands – that’s the difference, and better functionality!

We take a product and build it well. There are several hurdles faced in this process. A product has integrity, just as the man who build it and just as rarely! It must be true to its own idea, it must have its own form and function, and must serve its own purpose!
At Technopolis, we don’t build products to have a market. We have a market in order to build a product 🙂

In the words of Howard Roark (@The Fountainhead): Before you can do things for people, you must be the kind of man who can get things done. But to get things done, you must love the doing, not the people! Your own work, not any possible object of your charity. I’ll be glad if men who need it find a better method of living in the house I built, but that’s not the motive of my work, nor my reason, nor my reward! My reward, my purpose, my life, is the work itself – my work done my way! Nothing else matters to me!

Similar Reading: Poker Marketing | Marketing Your Online Poker Room

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Trish Kunath

Business Head at Technopolis LLC, a Florida-based Ecommerce & Gaming Software Technology company that specializes in the development of Ecommerce Marketplaces & Skill Games Software. I help build & promote our Ecommerce marketplaces and my Online Gaming clients with their turnkey online skill gaming business ventures. In my spare time, I guest post on some top poker, gaming, lifestyle websites and my own blog: www.trishkunath.com

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